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An award-winning financial services campaign.
KPMG wanted a piece of thought leadership that would position them as a leader against competitors like Deloitte, Ernest and Young, and McKinsey. We suggested going old school: a high-quality print production featuring high-quality journalism and the breadth of their network. And new school: a microsite filled with the recorded video interviews—you can get a sense of what that looked like below.
At KPGM’s offices, I interviewed 15 of the experts at the filming event and wrote up the interviews for the coffee-table book. We did the usual subbing and client amends.
Not only did was the publications well received, KPMG repeated the project for years to come. Our content marketing agency put it up for an award. In 2018 it gold prize in the ‘Pearl Award’s Most Effective: Financial Services’ category.
