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Queen Mary Malta (QMM) is a medical campus in the Mediterranean, offering students the same UK degree as its prestigious older sibling but at a lower cost, with beaches no more than a 30-minute drive away in all directions.
As a new-ish campus, established in 2019, QMM needed a tool to raise awareness and attract students. They approached our agency to develop a new microsite filled with exciting content. This project was a content creator’s dream: complete creative freedom, a wonderful client, fantastic locations, numerous storytelling opportunities, and an admirable mission.
As part of a content team, we split some existing content into three pillars to best showcase the opportunity—life, learning, and location—then built the microsite from the ground up and developed a new content calendar. I ideated content ideas, conducted interviews with participants, and wrote the scripts for the videos, alongside prodcing written copy on topics that would help students make an informed decision about coming to Malta.
“I came to Queen Mary because of your website.”
A few students introduce themselves and share some this feedback about the website. The video above was my first foray into underwater content, and the student fitness video below is one of my favourites for how engaging the host is against a backdrop of genuinely stunning vistas.
